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About This Blog

The Deal Divas are on the prowl in Tampa Bay, sniffing out hot fashion finds that won't leave your wallet in ruins. Now you never have to miss a deal! Sign up for weekly Deal Diva Alerts by e-mail. And check in often for the lowdown on local bargains, as well as fashion advice, fun photos and style news. Because shopping should be all about the Washingtons!

Disclaimer: The content of this blog is produced by the editorial staff of the Times and is not tied to advertising.

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The Authors
Stephanie Hayes came out of the womb wearing high heels. While other kids were reciting multiplication tables, she was learning to calculate an extra third off the half-price discount during buy-one-get-one week. She loves animal prints, black mascara and anything that sparkles. She objects to visible panty lines, Crocs and anything that costs more than a car payment. And she doesn't drive a nice car. She can be reached at (727) 893-8857 or shayes@sptimes.com.

Since she was a little girl Nicole Hutcheson dreamed of dressing like a Vogue cover girl. But her reality was more JCPenney catalog. The fact only honed her better ability to find luxury for less. Always on the hunt for markdowns on designer labels, this Deal Diva’s weaknesses are good jeans and killer heels. She can be reached at (727) 893-8828 or nhutcheson@sptimes.com.

Colleen Jenkins learned two invaluable shopping tenets from her mom: 1. Buy quality. 2. Get it on sale. Then she added one of her own: Accessorize, accessorize, accessorize! This Deal Diva’s idea of a blissful Saturday includes a trip to the Ellenton outlet mall. She loves mixing classic with trendy and cheap Target accessories with her markdown Banana Republic duds. She can be reached at (813) 226-3337 or cjenkins@sptimes.com.

A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or lstein@sptimes.com.
Dalia Colon once bought a $200 jacket for $8. In an effort to reach a treaty in the war between fashion and function, she occasionally wears pajama pieces work, accessorizes like nobody's business and passes them off as real clothing. A DIY Diva, if she can't find what she wants in a store, she'll knit, bead or hot-glue it herself. She can be reached at (813) 225-3112 or dcolon@sptimes.com.