Want to get a head start on this weekend's shopping madness?
The true deal diehards will be scooping up discounts this Friday from midnight to 8 a.m. at the Prime Outlets in Ellenton. Yes, you read that right. STARTING AT MIDNIGHT. If you need sleep to survive the Black Friday craziness, this might not be the event for you. But if you love the idea of pulling an all-nighter and shopping in your PJs, then drive on down!
As part of the 4th annual Midnight Madness Pajama Jam, the first 500 pajama-clad shoppers in line near Lacoste will receive free goodie bags filled with coupons and giveaways.
What kind of deals will you find at the outlets? Get 40 percent off everything at the Banana Republic Factory Store, up to 60 percent off at Gap Outlet, 30 percent off the entire store stock at GUESS Factory, 25 percent the entire store at Gymboree Outlet, 50 percent off one item at Jones New York, 50 percent off your entire purchase at kate spade, 41 percent off everything at Kenneth Cole...
Okay, you get the picture. Some important things to note: In past years, the I-75 traffic headed to the outlets has been thick, so plan accordingly. Also, many of these deals continue in some fashion throughout the Thanksgiving weekend. If that's the case at your favorites, no need to forgo your sleep to save.
Download the discount details here. (FYI, some stores require that you bring the savings flyer to get the deals.) And for you newbies, the outlets are located at 5461 Factory Shops Blvd. in Ellenton.
Deal Diva Colleen


Stephanie Hayes came out of the womb wearing high heels. While other kids were reciting multiplication tables, she was learning to calculate an extra third off the half-price discount during buy-one-get-one week. She loves animal prints, black mascara and anything that sparkles. She objects to visible panty lines, Crocs and anything that costs more than a car payment. And she doesn't drive a nice car. She can be reached at (727) 893-8857 or
Since she was a little girl Nicole Hutcheson dreamed of dressing like a Vogue cover girl. But her reality was more JCPenney catalog. The fact only honed her better ability to find luxury for less. Always on the hunt for markdowns on designer labels, this Deal Diva’s weaknesses are good jeans and killer heels. She can be reached at (727) 893-8828 or
Colleen Jenkins learned two invaluable shopping tenets from her mom: 1. Buy quality. 2. Get it on sale. Then she added one of her own: Accessorize, accessorize, accessorize! This Deal Diva’s idea of a blissful Saturday includes a trip to the Ellenton outlet mall. She loves mixing classic with trendy and cheap Target accessories with her markdown Banana Republic duds. She can be reached at (813) 226-3337 or
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or
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