It must be sports day here on the blog. As Deal Diva Colleen reminded us this morning, stadium attire is tricky enough. Then there's your face: Game day makeup is always too little or too much.
Whenever I go to University of South Florida football games to cheer on the Bulls, my peers are either covered in body paint and glitter, or they have a little green and gold shadow on their eyes. I wanted something in between, something that stands out but is still feminine. With a little inspiration from the makeup of drag queens and my cheerleader sister, I was able to create this bold but beautiful look:For any Divas heading to Friday's USF game against West Virginia, here's how to get the look in seven easy steps.
Continue reading "For USF Bulls fans, a guide to looking glam on game day" »


Stephanie Hayes came out of the womb wearing high heels. While other kids were reciting multiplication tables, she was learning to calculate an extra third off the half-price discount during buy-one-get-one week. She loves animal prints, black mascara and anything that sparkles. She objects to visible panty lines, Crocs and anything that costs more than a car payment. And she doesn't drive a nice car. She can be reached at (727) 893-8857 or
Since she was a little girl Nicole Hutcheson dreamed of dressing like a Vogue cover girl. But her reality was more JCPenney catalog. The fact only honed her better ability to find luxury for less. Always on the hunt for markdowns on designer labels, this Deal Diva’s weaknesses are good jeans and killer heels. She can be reached at (727) 893-8828 or
Colleen Jenkins learned two invaluable shopping tenets from her mom: 1. Buy quality. 2. Get it on sale. Then she added one of her own: Accessorize, accessorize, accessorize! This Deal Diva’s idea of a blissful Saturday includes a trip to the Ellenton outlet mall. She loves mixing classic with trendy and cheap Target accessories with her markdown Banana Republic duds. She can be reached at (813) 226-3337 or
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or
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