WARNING: BIG FUN AHEAD!
Colleen and I spent Wednesday working from the malls (it's a hard job, but someone has to do it), finding you the best deals you can ALREADY get for holiday shopping. I know, I know, it's only the first week in November, but that's exactly the point. You can't walk into a store without seeing a heavy array of pine and glass bulb ornaments and snowflake window stickies. Just submit to the seasonal retail gods and take advantage of the sales that come with the madness.
An entire opus will run in the St. Petersburg Times tomorrow. We hope readers will take some notes over their coffee before hitting the stores. But for you, loyal Diva fans, we present a sneak peak. And if you've seen any good sales we missed, add them to the comments section!
Deal Diva Stephanie


Stephanie Hayes came out of the womb wearing high heels. While other kids were reciting multiplication tables, she was learning to calculate an extra third off the half-price discount during buy-one-get-one week. She loves animal prints, black mascara and anything that sparkles. She objects to visible panty lines, Crocs and anything that costs more than a car payment. And she doesn't drive a nice car. She can be reached at (727) 893-8857 or
Since she was a little girl Nicole Hutcheson dreamed of dressing like a Vogue cover girl. But her reality was more JCPenney catalog. The fact only honed her better ability to find luxury for less. Always on the hunt for markdowns on designer labels, this Deal Diva’s weaknesses are good jeans and killer heels. She can be reached at (727) 893-8828 or
Colleen Jenkins learned two invaluable shopping tenets from her mom: 1. Buy quality. 2. Get it on sale. Then she added one of her own: Accessorize, accessorize, accessorize! This Deal Diva’s idea of a blissful Saturday includes a trip to the Ellenton outlet mall. She loves mixing classic with trendy and cheap Target accessories with her markdown Banana Republic duds. She can be reached at (813) 226-3337 or
A disciple of the little black dress classics school, Letitia Stein stretches her budget by looking for styles with staying power. She lives for 80 percent off shoes at DSW, floral sundresses and bohemian chic tops. She confesses to being a bit of a snob when it comes to handbags and jewelry. She can be reached at (813) 226-3400 or
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