Alright, I know my sense of humor can be juvenile...

but I just got a press release with this as the title:

MILK-BONER, AMERICA'S FAVORITE DOG SNACK, DONATES MORE THAN 40,000 POUNDS OF PRODUCT TO FEED THE CHILDREN IN CELEBRATION OF ITS 100TH ANNIVERSARY

First off, there's the unfortunate missspelling of Milk-Bone, but then there's the bigger question. Are hungry children around the world gnawing on a smorgasbord of dog biscuits?

Milk-Bone® Launches its Make a Milk-Bone MomentTM Contest to Find 100 of the Most Memorable Moments Between Dogs and Their Pet Parents OKLAHOMA CITY, OK — March 13, 2008 — A century ago, a New York City baker was barking up the right tree when he decided that his four-legged friends deserved a tasty treat too. Originally created in a small bakery on the Lower East Side of Manhattan, the biscuits became known to millions as Milk-Bone® dog biscuits, America’s favorite dog snack. In honor of the brand’s 100th anniversary, Milk-Bone® is treating local shelter dogs to a celebration that is 100 years in the making by donating more than 40,000 pounds of Milk-Bone® dog treats to international hunger relief organization Feed The Children. Del Monte Foods® has been a corporate sponsor to Feed The Children since 1993, donating over 760,000 pounds of products. Feed The Children’s mission is to help children and families who are in need and recognize that dogs are also an important part of the family as well. Last year, Feed The Children shipped 129 million pounds of food and other essentials to children and families in all 50 states and in 43 foreign countries, supplementing more than 730,000 meals a day worldwide. Since our founding in 1979, Feed The Children has reached out to help children and families in 118 countries around the globe. “We appreciate all of the dedication and hard work that the Feed The Children does to protect and save our four-legged friends in the local community,” said Amy Hammerschmidt, Milk-Bone®, Senior Brand Manager. “For the last 100 years, Milk-Bone® has been the gold standard for dog snacks. We are thrilled to celebrate this incredible milestone and want to thank the millions of dogs, as well as their pet parents, who make Milk-Bone® dog snacks a special part of their lives. On behalf of the Milk-Bone® brand it is an honor to help this wonderful organization so they can continue in their mission.” “We appreciate the generosity and support that Milk-Bone® has demonstrated through this product donation,” said Larry Jones, founder and president of Feed The Children. “Milk-Bone is such an iconic brand that our dogs love and we want to thank them for donating more than 40,000 pounds of dog treats. Our organization is dedicated to feeding children and their families, which includes the family dog as well. This donation will go a long way for so many deserving pets.” For information about making a donation to the Feed The Children, visit www.feedthechildren.org. Nationwide Search for America’s First-Ever Milk-Bone® SpokesDog In addition to this product donation, to celebrate 100 years (that’s 700 in dog years) of bringing smiles to dogs’ and pet parents’ faces, the Milk-Bone® brand has announced that the iconic dog snack will celebrate millions of Milk-Bone MomentsTM between pooches and their parents in a grand way with the launch of the Make a Milk-Bone MomentTM contest. Milk-Bone® is looking for dogs and their pet parents to show what it means to have a Milk-Bone Moment™. Almost any dog can do tricks, but in celebration of 100 years, Milk-Bone® is looking for pictures and videos that capture those irreplaceable, special times that you have with your best friend. The contest will recognize the top 100 Milk-Bone Moments™, moments of joy that strengthen the bond between a pet and his or her pet parent — a head on your lap when you are snuggling on the couch together, a little dance when he learns you are taking a walk together, or even a sloppy kiss on the cheek to remind you how much he loves you. To enter the Make a Milk-Bone MomentTM contest, pet parents are asked to send a favorite video or photo of a special moment with their dog — from the extraordinary to the every day — along with a short essay that explains why the Milk-Bone Moment™, is so meaningful to them. The top 100 Milk-Bone Moments™ will be posted on www.Milk-Bone.com and America will vote on their favorite Milk-Bone Moments™. The moment with the most votes wins. The grand prize winner will receive a $100,000 contract to serve as the first-ever Milk-Bone® 100th Anniversary SpokesDog, plus a digital camera to record the year’s activities. Ninety-nine runners up will also receive a digital camera to continue capturing those special Milk-Bone Moments™. Pet parents have until September 18, 2008 to enter. For more information about the Make A Milk-Bone Moment™ contest and to learn more about the Milk-Bone® 100th Anniversary celebration, visit www.Milk-Bone.com. About Feed The Children Founded in 1979 by Larry and Frances Jones, Feed The Children is consistently ranked as one of the 10 largest international charities in the U.S., based on private, non-government support. Feed The Children is a Christian, international, nonprofit relief organization with headquarters in Oklahoma City, Oklahoma, that delivers food, medicine, clothing and other necessities to individuals, children and families who lack these essentials due to famine, war, poverty or natural disasters. In FY 2006, Feed The Children distributed more than 129 million pounds of food and other essentials to children and their families in all 50 states and internationally, supplementing more than 738,000 meals each day. Since its founding, the organization has reached out to help those in need in 118 countries around the globe. For more information, please visit www.feedthechildren.org.

Comments

[Richard Guzinya]

My daughter loves dog treats. My wife and I wonder about the name of the brand though. We hope it is not a hint of what is in the dog treat. Oddly our last dog preferred grapes, carrots, and chicken bites anyday over dog treats. Also she has gone to live with friends ... the dog that is. Mouth, get back to the cutting edge journalism. We want to know when you will take over as host on Dinner Impossible. That was the whole thrust of the Irvine coverage right? RG