Does this seem excessive or is it just me?
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In honor of my crepe story today | Main | Turning tables in Tampa Bay »

May 12, 2008

Does this seem excessive or is it just me?

HardeesproductshotToday Hardee's unveils a new product. It's a new hamburger in which, as the p.r. person told me, "meat is a condiment." At first I thought, what, like, the burger patty is really teeny and all the veggies take centerstage? Nope. It's a Black Angus burger topped with horseradish sauce, grilled onions, Swiss cheese and..wait for it...prime rib. It's meat on which a condiment is extra meat. I suppose it's not so different from a bacon-topped burger, but somehow the idea of sliced prime rib taking the place of, say, lettuce seems excessive to me. Is this a tree Hardee's should be barking up?

The Prime Rib Thickburger, as it's called, will sell for $4.49; a small combo (includes a small fry and drink) $6.49; medium combo $7.08; large combo $7.48. Only one way to find out if their entry into the "premium burger" market is a keeper. What's next, a slab of foie gras?

Comments

Buuurrrppp!

no wonder this country is so fat

Everyone know's foie gras doesn't pair well with Black Angus, come on!
Hey Arby's- How about a Foie Gras BLT? yum

Where's the BACON option? Nothing burps better than bacpn

Super size me!

Oh um, btw, Checker's has had the philly burger out for weeks now, Hardee's is just copying them......

to the person who said "no wonder why this country is so fat"- It's not the burger that makes people fat... It's eating the burger every day that makes people fat. Moderation is the key... Enjoy!!!

I fully agree with 2:44pm (RayF). I'm a fat person myself (not big boned, just fat), and I know that the restaurants didn't do this to me, my lack of self restraint did this to me. I can tell you first hand, it's a constant struggle against my weight, and it's been a losing battle ever since. But I just can't easily give up, so I continue to try and lose weight.

Exercise and eat in moderation and you shouldn't have too much of a problem with your weight?!? "Eat to live" don't "live to eat"...Word's of wisdom!

Live to eat Melissa, food is good and the greaser the better, big burgers, breaded chicken wings, fatty steaks, french frys. Oh I'm so hungry. Wait, help, I'm flat lining.

shouldn't it be I'm fat lining!

I think I just gained weight reading this!

BACON! I can eat whatever I want when I want so bring it on. I love this stuff. so meaty. too bad it doesn't have big sausages on it too. That would make my world. I think this is what Im having for lunch today. Thank God!!!

It needs Bacon and more cheese.

If the writer of this article doesn't like it, then don't eat it!! This country is about freedom and if this company wants to serve it, so be it. You aren't forced to eat it!!! Same goes for the people who complain about fast food and then sue the companies because it "made them fat." This is what killing this country. People blame everyone else for their lack or responsibility and control.

Do we really need another huge slab of artery clogging meat as a "food" choice? Many Americans are already overweight as evidenced by a quick trip anywhere and observing the population. Sure, this burger probably sells, but does anyone need it? This burger reminds me of the new, "liquid donut" for those people who are "just too tired to chew"!

I've read that many foreigners who come to an airport don't need a sign to tell them they are in the USA. They know immediately by how fat the majority of us are...

Doesn't Checkers have an equally excessive offer with their philly cheese burger? One of these should be all you eat in a couple of days.

It's not just you. This sandwich is so far over the top. According to info on the Internet, Hardees' new burger has 1,420 calories and 107 grams of fat. The site I visited said it consists of two one-third-pound slabs of Angus beef, four strips of bacon, three slices of cheese and mayonnaise on a buttered sesame seed bun. Your version has horseradish instead of mayo so that would shave a few calories off. But that's still more calories than most women should consume in an entire day. I don't know, do the people at Hardees not pay any attention to nutrition facts at all? More to the point, don't their customers, because let's face it, Hardees wouldn't be selling this if they weren't sure people would buy it.

What a number of you nitwits are forgetting is the fact that WE ARE FORTUNATE ENOUGH to be able to buy a burger like this if we so choose! Wake up and smell the freedom of choice! God Bless America!

Your freedom of choice means my tax dollars get to be spent on medicaid for clogged arteries

Vinny, our freedom is so limited compared to a lot of other countries unfortunately, the fact that we have larger burgers than any other country isnt much to celebrate.

Actually this meat as a condiment thing isn't new and if you take a group approach to Hardees' new offering it can actually become a thrifty choice. As far as the meat as condiment thing, I got to thinking about the A & W Root Beer stand in the town where I grew up. It offered a boiled hot dog, served on a steamed white bread bun, covered by a generous ladle full of beef chili, topped by a thick smear of yellow processed cheese squeezed from a tube and sprinkled with a layer of chopped onions. Think about it. An unhealthy who-knows-what-was-in-it meat hot dog topped by beef chili and permanently liquid cheese. At least the cheese that Hardees is using on their meat as a condiment offering is a solid that needs refrigeration, not some sort of shelf-stable perpetual mystery semi-liquid yellow thing labeled cheese. And that brings me to the fact that everything in the Hardees thing is at least a real food item, or starts out that way. Although I still wouldn't want to eat the thing as it's presented. But hey, maybe go in with five friends and pick at it, two people split the bacon, another two split the burger and the final two split the prime rib condiment topping. Then throw that white bread buttered bun away despite all the starving people elsewhere. That way, if each person adds a water, you still end up with a meal that costs each person only about $2 and is around 236 calories. So instead of thinking of this as being a pricey calorie-laden meal for one, think of it as being a thrifty protein-packed meal for six.

Now THIS is interesting...I've got to hand it to Hardee's for coming up with the highest fat/artery clogging food around that tastes FANTASTIC at the same time...not sure I'll try this one, but it is definitely interesting for a fast food joint.

Looking at the picture of the sandwich makes me feel FAT! This country's eating habits are DISGUSTING!

All you "health" freaks, how does this sound? A veggie pattie, with soy "cheeze" topped with granola on a gluten free bun- YUMMY!
Have some fun once in awhile, sheesh

That burger sounds nasty to me.

Ok, all of you who are rushing to get this burger or who are whining about freedom of choice -- just remember that we who refuse to eat this food that is so detrimental to your health will be living longer, active lives while you are attending doctors appts., ER visits and riding on golf carts because you are carrying more weight than your legs can carry.

Yeah! Belch. Build the stadium! This is my kind of buger! Who cares about health? Who cares about the environment! Build the stadium so I can eat one of deez and go watch some fatball!

Can they use the word prime if it is not USDA prime beef?The nannygoats drinking Starbuck's full of fat and calories love to bash the working class.Foamers here take your meds,Moses got the point in fewer words.

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"He who distinguishes the true savor of his food can never be a glutton; he who does not cannot be otherwise."
- Henry David Thoreau.

"I eat with gusto. Damn, you bet!"
- Jonathan Richman.

Laura Reiley is the food critic for the St. Petersburg Times. She is not a glutton but she eats with gusto.

Have a restaurant suggestion? E-mail Laura Reiley: lreiley@sptimes.com

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