Way to go, Sir Richard!

Sir Richard Branson, the British magnate and balloonist, announced today he is pledging all future profits from his five airlines and train company, estimated at $3 billion through the next 10 years, to developing energy sources that do not contribute to global warming.

Branson made the stunning pledge on the second day of the Clinton Global Initiative, a three-day meeting in New York.

"The only way global warming is going to be beaten is to invest in new fuels that can actually replace fossil fuels," he told a press conference.

Click here to read the full story from the New York Times.

p.s. Branson is a member of the Steering Committee of the Energy Future Coalition, one of the links featured on the lower right hand side of this blog page.