Al Gore: "PR agent for the planet."
Former vice president and 1997 Nobel Peace Prize
recipient, Al Gore, is embarking on a $300 million climate-change advertising campaign, one of
the largest public service campaigns in history.
The Alliance for Climate Protection ad campaign plans to mobilise 10 million volunteers to force politicians to act on climate change. That's more than marched against the Vietnam war or in support of civil rights in the 1960s.
During the next three years, the campaign (www.wecansolveit.org) hopes to turn global warming into a top priority for American politicians.
The campaign isbeing funded by donations and the proceeds of Gore's 2006 Oscar-winning documentary movie, "An Inconvenient Truth," as well as his Nobel peace prize, which carries $1 million in award money.
Gore says he is donating it all to the campaign. Click here to listen to his interview with Lesley Stahl on '60 Minutes.'
I case you're wondering, in the interview he says he's gone off politics and doesn't plan to run for the White House.
- David Adams
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