Florida enters lucrative multi-year deal with Sun Sports
GAINESVILLE - Florida and Sun Sports have agreed to a multi-year, multi-million dollar deal that will give Sun Sports comprehensive rights to the Gators’ marketing and media operations, including radio, television, corporate sponsorships and the internet site GatorZone.com, school and Sun Sports officials confirmed Monday.
Previously, Sun Sports held the local television rights, while Clear Channel had radio rights and the athletic department individually handled the marketing and corporate sponsorships in its stadiums and arenas. Now it will be a collective venture operated by Sun Sports.
The 10-year agreement is worth about $82 million.
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