Our pals at SportsTalk are handling this one in print, so here from the AP: On Monday's
The Colbert Report,
Stephen Colbert announced
his show has become the primary sponsor of the U.S. Speedskating
team. The team's largest annual cash sponsor, DSB Bank NV, left the
team in the lurch after it declared bankruptcy in October.
The name "Colbert Nation" -- the catchall for the legion of
ardent fans of the satirical Comedy Central program -- will be
emblazoned on the team's uniforms.
"On their enormous, billboard thighs, it will say, 'Colbert
Nation,"' Colbert said in an interview before Monday evening's
taping. "Be looking for that logo as it comes around the final
turn. It will be easy to see because it will be in first place."
Speedskating has produced some of the most iconic figures in
U.S. Olympic history, from Eric Heiden to Dan Jansen and Bonnie
Blair. In all, Americans have claimed 75 medals -- 32 of them gold --
on the traditional long track oval and the wild-and-wooly short
track rink. In Vancouver, Shani Davis, Chad Hedrick and short track
star Apolo Anton Ohno will all be vying for medals.
"I personally love Comedy Central + The Colbert Report," Ohno
said in an e-mail to The Associated Press. "Any attention the
sport can get is going to be beneficial. I'd like to see how
creative they can get! I'm game to do a skit about it :-)"
The show isn't paying the team any money directly. Instead,
Colbert is calling on his fans to donate to the team via
www.colbertnation.com and www.usspeedskating.org. In the past,
Colbert has had a great deal of success raising money this way. He
has raised hundreds of thousands of dollars for the Yellow Ribbon
Fund, a charity that assists injured service members and their
families.
[Photo: Colbert with U.S. Speedskating executive director Robert Crowley, front, and Jansen. AP]
Recent Comments