Seen Stamkos?

An international watch company wants you to see a lot more of him, as the NHL's No. 1 draft choice recently did a photo shoot for Tissot Swiss watches. ET Canada had the video:

Sign Stamkos? Lightning does, will make formal announcement tomorrow

The team will begin rookie camp in Victoria, B.C., by formalizing the signing of Steven Stamkos, its No. 1 draft pick in this season's NHL Entry Draft.

Stamkos' three-year deal - the most lucrative allowed by the Collective Bargaining Agreement - has a base salary of $875,000 per season with $2.85 million possible yearly in bonuses if he reaches all maximum achievable performance bonuses (a complex set of league-standardized criteria.) The $875,000 includes his signing bonus.

Total base salary: $2.625-million

Possible performance bonuses: $8.55-million

Possible total salary: $11.175-million

-- BRANT JAMES

Stamkos models new team jersey

No. 1 draft pick Steve Stamkos addressed season ticket holders for the first time today at the St. Pete Times Forum.

-- Dirk Shadd, Times photographer

Friday afternoon news dump

TSN was in town to see Stamkos on Friday, or at least the Lightning's marketing campaign around the player they will make the top selection of the NHL draft on June 20. The Lightning swathed its employees in "Seen Stamkos" gear and hung banners from the arena ceiling to provide the Canadian sports network some B-roll for its coverage.

Stamkos was not in town. Hopefully he wasn't somewhere being made to do this again.

NHL draft prospect Steven Stamkos takes part in a aerobic fitness test during the NHL scouting combine in Toronto Friday May 30, 2008 (AP).

+ Barry Melrose has laid low since the Stanley Cup Finals ended and Internet squawk over his potential hire as diminished some, not coincidently after GM Jay Feaster said commissioner Gary Bettman told new owner Oren Koules not to act like an owner "until you own it."

+ San Jose, which like Atlanta, Florida, Ottawa and Toronto needs a coach, has apparently asked permission to speak with fired coach John Tortorella. The Leafs have offered a contract to Ron Wilson.