Deggans Pundit Alert: Explaining Media's Toughness on Obama and Network TV's Post Strike Blues
Howard Kurtz must be trying to turn me into a star.
That's my admittedly self-centered conclusion after noting how much the Washington Post media critic has quoted me in his latest story, a look at how the media has gotten tougher on Obama. Frankly, this is a trend I talked about way back in February, when a Saturday Night Live sketch poking fun at the media's adulation of Obama seemed to spark a raft of negative stories about the candidate.
Unfortunately, many media outlets' idea of incisive coverage includes stories about whether Obama wears a flag pin and how long he's known that Jeremiah Wright is a loose cannon. Now Howard has weighed in, concluding that Obama has "been brought down to earth by the same media organizations that fueled his meteoric rise."
Another element at work here is something I've also written about before: The news media's love for a tight Democratic primary which has fueled TV ratings, boosted the visibility of myriad reporters and given declining newspapers a reason to argue for their relevance. Big media loves this fight and wants both contenders to stay in the game as long as possible -- which means that whenever one of them pulls ahead, the other will take a few hits.
Another friend in media, reality TV expert Andy Dehnart, did me the honor of calling while he was assembling a story for MSNBC.com on why ratings for network TV shows have dropped since their return after the writers' strike.
Andy presents experts who argue that the viewership dip isn't solely caused by the strike. But as I noted a while ago, the strike allowed some viewers to find new ways to occupy their time -- and the spate of returning shows will last just a few weeks before we're back to reality TV and reruns for summer.
What's more worrisome than viewership drops is the trend of complex scripted shows migrating to cable. Increasingly, the best scripted dramas are found in the wilds of cable, where ratings demands and content restriction are lower. So what will happen to network TV's upscale, educated audience when all you can find on broadcast is Deal or No Deal and Celebrity Apprentice?
Keep your eye on this blog, and you'll read the answers before my quotes wind up in the Washington post or MSNBC.com.

































































