Media General, the Richmond Va.-based company that owns the Tampa Tribune and WFLA-Ch. 8, announced Monday that they will reorganize their corporate structure in the South, Midwest and East along geographic lines -- appointing one executive to be responsible for each of five regions, in the way its Florida outlets are already organized.
The company named four other executives to join Florida Communications Group head John Schueler as president/market leader, outlining top executives for Virginia/Tennessee, the Mid-South, North Carolina and Ohio/Rhode Island.
What struck me most about this listing was that it didn't feature a single woman among the top executives in the restructuring. There are two women near the top of the corporate structure here in Florida -- Tribune publisher Denise Palmer and Tribune executive editor Janet Coats.
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Here's the press release from the company:
Media General (NYSE: MEG) announced today that effective July 1, 2009, the company will alter its organizational structure, shifting from its current three division structure (Publishing, Broadcast and Interactive Media) to five geographic markets. All properties in a given market will report to a market leader regardless of platform. The company already manages its Florida market in this manner.
"Media General's strength is derived from its markets. Structuring our business along market lines will provide an even closer connection to our customers, accelerate our Web-First strategy and speed decision-making across the enterprise," said Marshall N. Morton, President and Chief Executive Officer. "We will be better able to pursue new opportunities to serve customers beyond our traditional market boundaries, especially using digital media," said Mr. Morton.
The following Media General executives have been named President, Market Leader, for these five market segments. They will report to Reid Ashe, Chief Operating Officer:
Virginia/Tennessee - James A. Zimmerman. Mr. Zimmerman is currently President of the Broadcast Division. In 2008, the VA/TN market had revenues of approximately $235 million.
Florida - John R. Schueler. Mr. Schueler is currently President, Florida Communications Group. In 2008, the FL market had revenues of approximately $215 million.
Mid-South - John R. Cottingham. Mr. Cottingham is currently Senior Vice President, Broadcast Stations. The Mid-South market includes South Carolina, Georgia, Alabama and Mississippi. In 2008, the Mid-South market had revenues of approximately $170 million.
North Carolina - James R. Conschafter. Mr. Conschafter is currently Senior Vice President, Broadcast Stations. In 2008, the NC market had revenues of approximately $105 million.
Ohio/Rhode Island - Richard E. Rogala. Mr. Rogala is currently Vice President and General Manager, WCMH in Columbus, Ohio. In 2008, the OH/RI market had revenues of approximately $62 million.
Starting with its third quarter 2009 earnings report, Media General's operating segments will be the five geographic markets. There will also be a sixth segment, Interactive Advertising Services, which will include the results of Blockdot, Inc., DealTaker.com and NetInformer. Media General will reclassify prior-year results to conform to the new structure.
As part of the market-focused structure, a new position, Group Vice President, Growth and Performance, will report to Mr. Morton to further intensify the company's focus on digital media opportunities and operational excellence initiatives. James F. Woodward, currently Vice President, Corporate Human Resources, has been named to the new position. C. Kirk Read has been named President, Digital Media, and will report to Mr. Woodward. Mr. Read will continue to lead the team responsible for creating online products and services and developing Internet partnerships. Also reporting to Mr. Woodward will be Dale B. Lachniet, President, Newspaper Production and Distribution, and Ardell Hill, President, Broadcast Services. Succeeding Mr. Woodward as Vice President, Corporate Human Resources is Robert E. MacPherson, who is currently President, Community Newspapers.
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