From the Times:
By Joel Poiley
NEW TAMPA — In these troubled economic times, it defies logic that a sports memorabilia dealer would thrive.
But for West Meadows resident Bill Corcoran, business is booming.
"The only explanation I have is that it's a hobby," said Corcoran, 48. "And in hard times, people turn to some type of respite or hobby to escape."
Business was always consistent, Corcoran said. But when the economy took a turn for the worse last year, orders took off.
"I heard attendance went up at movie theaters during the Depression for the same reason," he said.
Corcoran specializes in collecting baseball memorabilia, predominantly balls and 8-by-10 photos. He boasts of more than 300,000 autographs in stock, one of the largest collections in the country.
About 14,000 men have played major league baseball, and Corcoran said he has autographs from 11,000 of them.
He sustains his business, now in its 20th year full time, by selling vintage pieces of the game's greats, such as a signed piece of paper by Babe Ruth or an autographed ball from Joe DiMaggio.
Corcoran said he gains more satisfaction helping long-forgotten players whose career consisted of a single pinch-hit appearance 60 years ago by providing a market for their autographs. He also developed an affinity for Latin players, watching them as they passed through the minor leagues in his native Syracuse, N.Y.
"I always had a fascination with the Latin players because they played briefly, then they'd go back home," Corcoran said. "They had a language barrier over here, then there was also a geographic barrier with the mail system in Venezuela and the Dominican Republic. So I always viewed them as more of a challenge for autographs."
Once Corcoran established his career, he saw his profession as a way to help many Latin players who suffered financially after retiring.
One such player was Sandy Amoros, a World Series hero with the 1955 Brooklyn Dodgers who ended up destitute when he died in Miami in 1992. Amoros lived for a time in Ybor City.
Corcoran was able to raise some money for Amoros when the baseball player signed items for collectors.
Former major-leaguer Benny Ayala has helped Corcoran set up private signings and shows in Puerto Rico for the past 20 years. Ayala works with the Baseball Assistance Team, a division of the commissioner's office that helps players in need.
"Bill has helped more than 100 players here," Ayala said. "He's the type of promoter who is honest and pays very well. He's very up front and a pleasure to deal with, and the players here really appreciate his efforts."
A student of baseball history, Corcoran researches players through the Baseball Encyclopedia and the Internet. He rarely works with Hall of Famers because their autographs are easy to get at card shows and golf tournaments, he said.
His approach is to learn something about the player — a hometown, hobby or a former roommate — before he contacts them.
"Someone will want that one player to finish their collection, so I try to find them," Corcoran said. "If a guy played in 1912 and died in 1924, I want his autograph on something."
That's why he made it a point to find Larry Yount, brother of Hall of Famer Robin Yount.
Yount's career was over nearly as soon as it started. He was a pitcher for the Houston Astros and entered a game as a relief pitcher in 1971.
"So he's in the game, in the official box score," Corcoran said. "And as he's warming up, he hurts his back. So he figures he's just starting and doesn't want to jeopardize his career, and he comes out of the game before he throws a pitch."
That was Yount's only major-league appearance.
It's those quirky oddities about obscure players that fascinate Corcoran and allows him a unique window into the game.
"I get to talk baseball with them, and the money is able to help them out," Corcoran said. "That's always been an important part of this for me, giving back to these players who gave so much to the game and can use the help."
A different game
Corcoran focuses on the old-timers because they will sign items he sends them in the mail. The first former player to sign and return an item was Phillies' Hall of Fame pitcher Robin Roberts, who lives in Temple Terrace.
He used to travel extensively when his two teenage sons were younger, visiting seven different countries through the years in search of former players. Now, customers contact him or he buys and sells other people's old collections.
The down side of the business, Corcoran said, is that Generation Next kids consumed with technology and gadgets are not into collecting like baby boomers.
"I'm buying out the old-timers' collections," Corcoran said. "But I don't see a generation behind me to buy us out."
Bill Corcoran Master collector
Job: Sports memorabilia collector
Residence: West Meadows. Has lived in New Tampa 20 years.
Age: 48
Family:
Wife: Mary Beth.
Sons: Drew 13, Chris 17.
Magic moment: Corcoran got his first autograph at age 10 in his native Syracuse, N.Y. At that time the city was home to the Triple A affiliate of the Yankees, and Corcoran saw players on the way up like Thurman Munson and Ron Guidry. Others, such as Jim Rice and John Candelaria, passed through with visiting teams. "My dad printed the programs, so I had access to the ballpark, and I'd hang out by the clubhouse."
Bear market: According to Corcoran, two events that pushed collecting into the stratosphere occurred when José Canseco asked for $25,000 to sign items at a show during the height of his popularity in the late 1980s and early '90s. Not long after, Joe DiMaggio signed a seven-figure deal with Upper Deck.
"That blew it through the roof," Corcoran said. "DiMaggio was a shrewd businessman. He was one of the first guys to realize if he signed a ball or bat instead of a piece of paper, he could charge more."
Collecting tip: For the price of an A-Rod- or Derek Jeter-signed baseball, which sells for $300 to $400, you could buy 10 or 15 Hall of Famers that go for about $30 to $40 apiece.
Compare notes: Reach Bill Corcoran at bcorcora@tampabay.rr.com.









Dong-Phuong Nguyen joined the Times in 2001. She covers New Tampa. You can call her at (813) 909-4613.
Lisa Buie, 42, lives in Meadow Pointe and covers general news and features in central Pasco County. You can reach her at (813) 909-4604.
Jared Leone helps cover news and features in northwest Hillsborough County. Call him at (813) 269-5314.
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