Fans scream before the Jonas Brothers show at the Times Forum. Below, Kevin Jonas performs during Tuesday's show. [KATHLEEN FLYNN | Times] Click on photo to enlarge.
TAMPA – It’s not easy being the Jonas Brothers these days. Sure, they have millions of squealing fans, lucrative Disney deals, impossibly rad hair. But after a short, refreshing reign as unmarked rockers, Nick, Joe and Kevin have become boys-to-men tabloid fare stuck in the celebrity jetstream. There are now as many snide punchlines about them as JB posters adorning tweenage lockers.
Have rampant rumors of their dating life -- poor little Taylor Swift, so innocent, so blond -- tarnished the good clean fun of their music? Is the magic officially kaput once their fans are old enough to order a margarita? It’s getting tricky for the trio from Wyckoff, N.J. Sales of new album “Lines, Vines and Trying Times” have been disappointing, and a new Disney Channel show is a rush-job dud.
But hold on, let’s get back to those squeals for a bit.
Some 19,534 fans showed up for JB’s 21-song, 110-minute sold-out show at the St. Pete Times Forum on Tuesday. That’s more than Green Day and Judas Priest drew to recent shows in the same venue – COMBINED. So for all the naysaying and upturned noses, for all the threats of a shaky future, the JoBros aren’t done quite yet. Most musicians can only dream of the ear-splitting adulation heaped on these kids.
(By the way, Burger King is the official sponsor of this tour. But if I’m in Advil's marketing department, I’d start making calls. How loud was it? Imagine slamming your head in a jet engine while wearing an angry wombat for a hat.)
After opening sets by Honor Society (there's a good chance they were cyborgs) and Jordin Sparks (the sturdy "American Idol" star would later come back and perform her hit "Battlefied" with the headliners), JB took to a massive spinning stage. This ginormous sucker was centered in the round and had two side platforms plus an arachnoid lighting rig straight out of George Lucas' daydreams. I'm telling you, it was so big, it was often hard to keep track of the lil' buggers.
Sixteen-year-old Nick (the Cute One), 20-year-old Joe (the Funny One) and 21-year-old Kevin (the Tito) excel at guitar-based jangle pop, sheer athleticism and cool-kid charm. Their self-penned pop is getting a little same-soundy these days, but mine were apparently minority ears at the show. From opening cut "Paranoid" to the closing "Burnin' Up," the girlie-strong crowd reacted to each cut, supplemented by a huge backing band, as if it were the second coming of "Let It Be." (Go ask your parents.)
Radio Disney hits such as "That's Just the Way We Roll" and "Hold On" betrayed Joe and Nick as yelpy singers live, but the show was wisely built on dazzling distractions: lasers, smoke effects, blinky thingies. They saved the coolest trick for the end, when the boys performed the rambunctious part of "Lovebug" in a cone of rain. Maybe I'm gullible, but it sure looked like they were manipulating great sheets of water to spell out lyrics.
Tons of money was spent on this tour to make it look adult, to make sure fans stay around for awhile. Two violinists, flanking Nick at a white baby grand, lifted from below the stage for the new "Fly With Me." For "Much Better," the boys did flips and all manner of aerial derring-do off a trampoline. On a really cool stage that lifted into a couple stories high, Joe, with his adorably slumped shoulders, warbled "Gotta Find You" from cable phenom "Camp Rock."
And in a thank-you to parents for putting up with all those repeat listens in the mini-van, they did a clunky, but earnest cover of Neil Diamond's "Sweet Caroline." Who knows? Maybe if the Jonas Brothers lose the kids, they'll move in on the moms. After all, with that hair, they could do anything.
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