Last year, Durant boys basketball coach Jeff Shotwell and some of his players’ parents had an idea. Tired of the way society had become increasingly selfish, they decided to expose the Cougars to, in Shotwell’s words, “things they hadn’t been exposed to.”
“Our concern was the way our culture defines success,” Shotwell said. “It’s very selfish. It’s all about me, me, me and how much we can accumulate for ourselves. We wanted to shift that perspective with our kids at Durant. We wanted to redefine success for them.”
Here’s how they did it …
The team began meeting once a month at workshops called “Success 101.” There, they not only listen to guest speakers and talk about a wide range of topics pertinent to teenage male athletes, but plan various fundraising activities.
Here’s the kicker: The fundraising isn’t for the team, it’s for others.
“Not one penny we’ve raised has gone to us,” Shotwell said. “They’re doing stuff for other people. They’ve done some really cool stuff.”
Last summer, the team fed the homeless in downtown Tampa every Wednesday night. And on one occasion, they handed out more than 80 pairs of shoes.
During winter break, the team had two fundraisers.
With one, more than $500 was raised to purchase softballs, bats and gloves to send to the troops stationed in Iraq. With the other, the Cougars raised about $900 over four days to buy toys for the kids at All Children's Hospital. The players delivered the toys to the hospital in person.
“It was just an amazing experience,” Shotwell said.
To raise the money for the toys, Durant players told their parents the amount they wanted their family to donate. That amount was then taken from what the parents would have spent on gifts for them.
“We wanted it to be a sacrifice deal,” Shotwell said.
The players, Shotwell said, have enjoyed helping others. Many, in fact, have contributed ideas for fundraisers.
“They dove in head first,” Shotwell said. “The kids and their parents are doing the majority of the work. It’s not about me. It’s not about Durant. It’s about these kids learning how to be givers.”
-- KEITH NIEBUHR