Big builder rates Tampa market an "F-minus-minus"
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Despite housing slump, population up most everywhere in Florida | Main | Condos, not houses, helping increase glut of homes for sale ยป

November 09, 2007

Big builder rates Tampa market an "F-minus-minus"

Big national builder Toll Brothers is having a poor year but said some markets are worse for new home sales and cancellations. Guess which he rated among the two worst markets? Yep, it's Tampa. Las Vegas was the other.

To be fair, the company has only a small presence in Tampa Bay area if you exclude Manatee and Sarasota counties. It's best known project locally is The Estates at Harbour Isles in Apollo Beach southeast of Tampa.

Toll's chief executive talked about the company's travails for the New York Times. His main point in the article was - here we go again - the media's to blame for the suffering of the housing industry.

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(Un)Real Estate offers a peek at the housing market usually reserved for insiders. While it focuses on the Tampa Bay area, it won't neglect dipping into the rest of Florida and beyond. Its goal? Simple: To help you keep a roof over your head without losing your shirt.

Times business reporter James Thorner has covered the Tampa Bay area housing market since 1999 and writes a weekly column on the topic in the St. Petersburg Times. Having recently bought and sold a house here, Thorner has shown his insights are more than theory. He's got the burn marks to prove it.

E-mail James Thorner: jthorner@sptimes.com.

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