If at first you don't succeed, take off your clothes
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June 18, 2008

If at first you don't succeed, take off your clothes

From today's Times:

You’re trying to sell units in a large condo project, but housing’s in the doldrums.

Don’t get depressed. Get undressed.

The Arbors at Branch Creek, a condo conversion project at 12401 W. Hillsborough Ave. near Westchase, has launched a parallel Web site that markets the property as a nude hideaway.

The new name: Eden. As in Adam and Eve and the fig leaf.

“Shed your inhibitions. Set yourself free. Live and love as nature intended. Escape to Eden,” the Web site announces to images of shapely, and mostly clothed, models.

A sales woman at the Arbors denied knowl­edge of a nude makeover. In its pre­naked incarnation, The Arbors adver­tised 1- to 3-bedroom units for up to $200,000. Eden advertises nude sunbathing, an 11-acre lake and an “adults-only clothing optional swim­ming pool."

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About This Blog

(Un)Real Estate offers a peek at the housing market usually reserved for insiders. While it focuses on the Tampa Bay area, it won't neglect dipping into the rest of Florida and beyond. Its goal? Simple: To help you keep a roof over your head without losing your shirt.

Times business reporter James Thorner has covered the Tampa Bay area housing market since 1999 and writes a weekly column on the topic in the St. Petersburg Times. Having recently bought and sold a house here, Thorner has shown his insights are more than theory. He's got the burn marks to prove it.

E-mail James Thorner: jthorner@sptimes.com.

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