On Thursday, the rock band Lifehouse played a concert in Tampa for the NFL’s Pepsi Smash Super Bowl Bash. On Friday, Lifehouse checked out the ESPN party. On Saturday, they watched a UFC fight at a bar in Channelside.
But on Sunday, Lifehouse found themselves sitting on the 30-yard line, 10 rows from the field, at Super Bowl LXIII at Raymond James Stadium.
"This is the whole reason we’re here," said singer Jason Wade.
He’s not kidding. Not all the celebrities who came to Tampa this week stayed for the game, but the ones who did couldn’t wait to get in.
"It was perfect synergy – it’s like, 'NBC’s got the Super Bowl? I love football. I watch games all year long,'" said Rainn Wilson, in town to promote the hourlong edition of The Office that aired after the game. “It just made perfect sense for me to come here."
Jesse Jackson, Snoop Dogg and LL Cool J were among the stars who sat in the stands alongside Steelers and Cardinals fans, and a slew of others were in the building.
Vin Diesel. Dwayne "The Rock" Johnson. Jimmy Fallon. Jared Fogle, the Subway guy. Even CBS honcho Les Moonves, who arrived with producer Jerry Bruckheimer, Cal Ripken Jr. and Pat Riley.
Before the game, some stars managed to walk throughout the backstage VIP tailgate relatively unnoticed, including Paul Walker, Hayden Panettiere and Andy Roddick. Funnymen Adam Sandler and Kevin James, who tried to avoid the spotlight all weekend, slipped past waiting media and motored through back exits on golf carts.
Others, like Fallon, and Chuck stars Zach Levi and Josh Gomez, happily mugged for fans’ cameras and hobnobbed with the people.
"It’s been a little bit of a whirlwind," said Gomez, who arrived early Saturday morning and has been on a virtual nonstop press junket ever since. "We haven’t stopped. But who wants to stop? It’s Super Bowl weekend in Tampa. It’s incredible."
MC Hammer was spotted in the north end zone, iPhone to his ear, posing for pictures with fans. Jon Gruden seemed in a good mood at the food court.
Up in the suite level, the NFL was expecting A-listers like Jim Carrey, Ashton Kutcher and Demi Moore to make an appearance. All the game performers -- Bruce Springsteen, Faith Hill, Jennifer Hudson and pregame headliners Journey and John Legend -- were slated to sit in posh suites, if they so desired.
Olympics stars Usain Bolt and Michael Phelps were on the league's guest list – although during the first and second quarters, someone else was sitting in Phelps’ assigned seat. Same for possible no-shows James Gandolfini and, of all people, Hugh Grant.
But the stars who were there weren’t immune to being star-struck themselves.
As Bruce Springsteen went onstage for halftime, even the boys from Lifehouse hoisted their cameras in the air from the stands, hoping to catch a quick shot of the Boss.
The game may be why they’re in Tampa. But Springsteen, it seems, is a pretty good reason, too.
--Jay Cridlin, Times Staff Writer. Contributing: Janet Zink.




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