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July 18, 2007

Wait, How Could I Leave Out THIS Name For The USF Sun Dome?

PearlmanThe Lou Pearlman Center

The USF Felony Dome

SundomeSo the University of South Florida's Sun Dome isn't going to be named for a company headed by a controversial guy with a criminal background after all. Check out Jeff Testerman's story this morning saying that Academic Financial Services of Tampa has pulled out of the $3-million, five-year deal, saving USF a certain amount of embarrassment.

Company founder Wayne Morgan sounded offended that anyone would be offended at the idea. "I was trying to help the d--- Sun Dome," he says in Testerman's story. "It needs an overhaul. I was trying to do some good."

There were just a couple of teeny problems, including a shareholder lawsuit accusing Morgan of misappropriating $2.58-million of company assets for personal use. There also is his failure to disclose a criminal past on a name-change application (the year before he started his business) including safecracking, larceny and breaking and entering. He did reveal his past conviction for writing an $18,000 worthless check. Oh, and there's a Department of Labor investigation into the company's payroll withholding.

Morgan has built AFS into a big company with 275 employees, but there were some good questions about whether this is the name that USF wants on the signature structure on its Tampa campus.

Now, here is the question behind the news -- how did this proposed deal come about in the first place?

Well, there are a series of corporations involved. USF has its own outfit, Sun Dome Inc. Sun Dome Inc. hired a Tennessee company, Action Sports Media, which in turn was supposed to find marketing deals for the facility. Action Sports Media came up with the AFS deal, which apparently seemed like a good idea at the time -- to Action Sports Media, anyway.

Since money is all that seems to matter, this brings us to the...

Top Five Disreputable Company Names Still Available For The USF Sun Dome:

5. The BALCO Dome.

4. The (Now Defunct) Enron Arena.

3. Rupert Murdoch Gardens.

2. Trump: The Dome.

And the number one corporate name still available...

1. Halliburtonville.

About This Blog

ANNOUNCEMENT: WEEKLY LIVE CHAT: Join Howard from noon to 1 p.m. each Tuesday here on TroxBlog for a live online chat about current events in Florida and the Tampa Bay area.

TroxBlog is the blog-home of Howard Troxler, a St. Petersburg Times metro columnist since 1991. His print column normally appears Sundays, Tuesdays and Thursdays on page 1B.

Born March 19, 1959, in Burlington, N.C., Troxler writes a mix of reporting, analysis, satire and commentary on state and local matters. He considers himself politically unpredictable with libertarian leanings ("I'm for gay marriage WITH gun ownership") but readers routinely conclude he is hopelessly biased against whatever it is they happen to be for. He is married to a woman who has more sense than he does and lives in St. Petersburg.

E-mail Howard Troxler: troxblog@tampabay.com

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