Greg Norman, an Australian golfer and entrepreneur said: “Success is a direct result of knowing how to market a brand and having the right people representing the brand.” That’s what employers and employees do – represent their organization’s brand. Some brands are stronger than others, and people tend to remember consumer brands like the Nike swoosh, Ronald McD’s golden arches and the signature “blue” at Tiffany & Co. But how is your company’s employer brand?
People may know your company provides great mortgage loans, prompt healthcare services and mouth-watering cheesecake, but do they know your company as an excellent place to work? After all, it’s the people in the organizations who make, create, invent and provide these services, therefore, recruiting top talent to your company can be just as important (and in some cases, more important) as bringing in consumer dollars.
To learn more about employer branding, check out The Business Case for Employer Branding white paper by Paul Austermuehle, Senior VP at Bernard Hodes Group.
The Working blog, led by Christina Rexrode of the Times business staff, is the online destination for news about the Tampa Bay job market. Hiring trends. Corporate expansions. Workplace training efforts. Recruiting challenges. It is a place for receiving and sharing insights about getting a job and growing in it. E-mail Christina Rexrode:
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